Your website already knows the answers. Now it can talk.
Paste your URL. Sitora reads your pages, docs, FAQs, and pricing, then answers customers in your voice with sources, qualifies leads, books the next step, and hands off to a human when unsure. Live on your site with one script tag.
Pick a business and watch its website become an agent, live.
Visitors leave with questions. Questions leave with revenue.
Your site already explains your prices, your services, your hours. But nobody reads eleven pages to find one answer. They ask, wait, and move on to whoever answers first.
A visitor with an unanswered question is a lead you already paid for, walking out.
Contact forms answer in hours or days. Buying decisions happen in minutes.
The answers exist. They are just trapped in pages nobody opens.
Do you take my insurance?
no replyHow much does a repair visit cost?
no replyCan I get an appointment this Saturday?
no replyDo you serve my zip code?
no replyFrom URL to working agent in minutes
Three steps, none of which involve writing a single answer by hand.
Paste your URL
That is the whole setup. No uploads, no retyping your FAQ into a dashboard, no training sessions.
sitora reads pages, docs, FAQs, pricingSitora reads your site and grounds itself
Pages become passages, passages become the only material your agent is allowed to speak from. If it is not on your site, your agent does not say it.
grounded passages with page-level sourcesEmbed with one script tag
Drop one line into any site builder or template. Your agent answers customers where they already are: on your site.
<script src="https://getsitora.com/embed.js" ...>A teammate that already read every page
Not a chatbot with canned scripts. An agent grounded in your actual site, doing the four jobs a great front desk does.
Grounded answers, with receipts
Every answer is built from passages of your site and shows exactly which pages it came from. Customers can check the source; so can you.
A cleaning without insurance is $129, and the new patient package with exam and x-rays is $189.
Your voice
Warm, professional, or concise. The agent speaks the way your business speaks, not the way a vendor's script does.
Qualifies leads
When a visitor sounds ready, the agent asks one good question and captures who they are, straight into your dashboard.
Books the next step
Whatever your next step is, a call, a visit, a quote, the agent proposes it with the exact details from your site.
Honest handoff
When the site does not have the answer, the agent says so and hands the visitor to a human. No guessing, ever.
One-tag embed
Paste one script tag anywhere: WordPress, Squarespace, Webflow, hand-rolled HTML. Live in under a minute.
<script src="https://getsitora.com/embed.js" data-agent="YOUR_AGENT_ID" async></script>
Model-agnostic by design
Sitora routes across model providers and keeps a deterministic grounded engine as the floor. Your agent is never welded to one vendor's model, price, or outage.
{
"answer": "A cleaning without insurance is $129...",
"action": "answer", // answer | qualify | book | handoff
"sources": [
{ "title": "Pricing and insurance",
"url": "harborlanedental.com/pricing-insurance" }
]
}the schema every model must satisfy, validated on every reply
This product could not exist before now
Reading a whole messy website and speaking for that business faithfully is not a feature you bolt on. It is only possible with modern language models, so we built the entire company on them.
Structured, validated answers
Models reply in a strict JSON contract: the answer, the action, the sources. Anything malformed or unsourced is rejected before a customer sees it.
Grounding enforced in code, not vibes
Sources must point at pages Sitora actually retrieved from your site. An answer that cannot cite its page becomes a handoff.
Model-agnostic routing
OpenAI, Anthropic, or the built-in grounded engine: the contract is identical, so switching providers is a config change, not a migration.
Grounded, never invents your prices
A wrong answer about money or policy costs more than no answer. Sitora would rather hand off than make something up.
Do you offer weekend emergency visits?
Yes! We offer 24/7 emergency service on weekends. Call now for a free quote!
invented. the business is closed on weekends.
Do you offer weekend emergency visits?
I do not know the answer to that from this website, so I will not guess. Let me hand you to the team, who can help directly.
honest handoff · lead captured for the owner
The same rules protect your customers: answers come only from your content, sources are shown, your data stays yours to export or delete. Read how we handle care.
Built for the people who answer the phone
We are two dentists and a front desk of one. The agent now answers the insurance and pricing questions that used to eat our phone line, and it tells people plainly when something needs a human. That last part is why we trusted it.
I watched it answer 'do you service my zip code' with the exact list from our service-area page, with the page cited. Our old chat widget would have made something up.
illustrative testimonials, composed for this launch page
Start free. Upgrade when it earns it.
Priced in USD, worldwide. Start free with a real working agent, upgrade when it starts carrying real volume.
Free
usdOne site, a real working agent, no card.
free forever, no card
- 1 website agent
- 50 answered messages per month
- Grounded answers with source chips
- Honest handoff when unsure
- One-tag embed with Sitora badge
Business
usdFor one business that wants every visitor answered.
- 1 website agent
- 2,000 answered messages per month
- Lead qualification and capture
- Booking-style next steps
- Your logo and colors, no Sitora badge
- Tone controls and answer review
Agency
usdFor agencies and teams running agents for clients.
- 10 website agents
- 10,000 answered messages per month
- 3 teammate seats
- Everything in Business, per site
- Priority support
Message volumes are answered customer messages per month, metered server-side. Full plan details
Fair questions, straight answers
Everything else lives in the help center.
Your website already knows the answers.
Give it a voice this afternoon. Free plan, no card, one script tag, honest handoff built in.